Growing Industry Helps Moms Relaunch Careers

By Kara Alaimo, Women's eNews. Posted August 25, 2008.

After caring for her twin sons full-time for five years, last fall Meredith Soree was ready to re-enter the work force.

To find a part-time job with the flexible schedule she required to take care of her family, Soree, 37, turned to Mom Corps, an Atlanta-based flexible staffing firm. The firm helped her find her current position as a senior human resources manager for Newell Rubbermaid, where she arrives at varying times in the morning depending upon her sons' school and camp schedules and leaves at 2 p.m. each day to care for them.

"I wouldn't have found this posted somewhere," she said, attributing her new employment to Mom Corps, which she says helped her get in front of an employer who understood the importance of flexible work arrangements.

These days, women in Soree's situation have extra resources at their disposal, thanks to a cottage industry that has sprung up over the past few years of career counselors, business school courses and flexible staffing firms catering to women re-entering the work force.

Nationally, 37 percent of highly qualified women -- and 43 percent of highly qualified mothers -- take time off of paid work at some point in their lives, according to "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success," a 2005 Harvard Business Review report by Sylvia Ann Hewlett, founding president of the New York-based Center for Work-Life Policy, and Carolyn Buck Luce, a senior partner at Ernst and Young. The report found that 93 percent of such women want to return to their careers, but of those, only 74 percent manage to do so.

Connecting Women to Work

But they are finding more roadside assistance while looking for the on-ramp.

"It's really remarkable, the number of organizations that are trying to help women re-enter the work force," said Constance Helfat, faculty director of Back in Business, an 11-day program run by Dartmouth College's Tuck School of Business to prepare professionals to rejoin the labor market.

Helfat said the burgeoning industry of niche career coaches and flexible staffing firms remains small, characterized by small companies, sole practitioners and nonprofit organizations often led by women who recognize the value of the business opportunity.

One Denver-based firm, 10 til 2 -- named for the hours when many moms are available to work -- was founded in 2003 to match companies with part-time staffers and has already expanded into 20 franchises in 11 states.

Experts say the lagging economy is driving a demand for such workers.

"Companies are very reticent to add to head count and there are hiring freezes, so many positions are unfilled, but the work loads are still there," said Nadine Mockler, co-founder of Flexible Resources, a Stamford, Conn., staffing firm specializing in nontraditional work arrangements whose majority of clients are mothers.

More Moms Than Flexible Jobs

Still, owners of flexible staffing firms say the interest from moms in part-time work, consultant contracts and other forms of nontraditional employment continues to outpace the demand from employers.

"My message to the women out there is to be patient," said Allison O'Kelly, CEO of Mom Corps. Since the company launched in 2005, 25,000 women have registered to work on its Web site; several hundred have been placed in employment.

See more stories tagged with: workforce, women, working moms, career

Kara Alaimo is a New York-based correspondent for Women's eNews.

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